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Brilliance Capital是一家金融机构，其总部位于香港，主营海外业务。
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Brilliance Capital是一家由华人运营的金融机构，在海外市场有良好的业绩及口碑，但金融市场主流还是以西方经营者为主，因此我们也希望在大的国际投资环境背景下展示出中国机构的实力与愿景。我们将Brilliance的英文部分illi转化为中文的“心”，即保留了原有英文的识别，又在其中加入了一颗“中国心”，表达出其外国市场中对于中国文化和信念的坚守，面向海外，但不忘初心，不忘中国心。
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创意总监：张烁
设计总监：王小阳
设计师：王小阳、彭俊聪、邹景裕、韦双
内容：品牌VI设计
周期：2021.1 – 2021.6
客户：才誉资产
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Brilliance Capital是一家金融机构，其总部位于香港，主营海外业务。
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Brilliance Capital是一家由华人运营的金融机构，在海外市场有良好的业绩及口碑，但金融市场主流还是以西方经营者为主，因此我们也希望在大的国际投资环境背景下展示出中国机构的实力与愿景。我们将Brilliance的英文部分illi转化为中文的“心”，即保留了原有英文的识别，又在其中加入了一颗“中国心”，表达出其外国市场中对于中国文化和信念的坚守，面向海外，但不忘初心，不忘中国心。
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创意总监：张烁
设计总监：王小阳
设计师：王小阳、彭俊聪、邹景裕、韦双
内容：品牌VI设计
周期：2021.1 – 2021.6
客户：才誉资产
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Brilliance Capital is a financial institution headquartered in Hong Kong and specializes in overseas business.
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Brilliance Capital is a Chinese-run financial institution with a good performance and reputation in overseas markets.
However, the mainstream of the financial market is still dominated by Western operators, so we also hope to demonstrate the strength and vision of Chinese institutions in the context of the large international investment environment.
We have transformed the English part of Brilliance illi into Chinese "heart", which not only retains the original English identification, but also adds a "Chinese heart" to express its adherence to Chinese culture and beliefs in foreign markets and face overseas, but do not forget the original ideals and aspirations, do not forget the Chinese heart.
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Creative director: Zhang Shuo
Design Director: Wang Xiaoyang
Designers: Wang Xiaoyang, Peng Juncong, Zou Jingyu, Wei Shuang
Design Director: Wang Xiaoyang
Designers: Wang Xiaoyang, Peng Juncong, Zou Jingyu, Wei Shuang
Content: brand VI
Design cycle: 2021.1-2021.6.
Customer: CAIYU ASSET
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